Originality is something we are always happy to celebrate, and with its latest in-salon treatment, The Century of Light, Davines continues to innovate and create new revenue streams for salons. And we’re definitely on board with that idea.
The Century of Lights is a premium lightening system, enriched with Davines’ very own Hair Protective Booster, perfect for partial or total services. The name of the service is inspired by a period in the 18thcentury when science came to the fore. This period was known alternately as the Age of Enlightenment or The Century of Light. The system comprises of three products, each named after a word that helped define the period. Progress is a multis-purpose bleaching powder for partial or total lightening; Liberty is a bleaching powder designed for free-hand techniques to support the creativity of the colourist; and Tolerance is an ammonia-free, oil-based lightening product for delicate use especially around the scalp area.
Each product contains Davines Hair Protective Booster, which not only reinforces the hair fibre, but also protects it from any oxidative damage. And, as you’d expect from Davines, all products are presented in recycled PET jars. We’re impressed! Seriously cool packaging, too. Take a look: