Active Pureness

Active Pureness is the solution to treat the typical blemishes of oily skin. A complete, unisex line that gives a normalized skin and less visible pores day after day.

Pimples, blackheads, enlarged pores and oiliness are the most common telltale signs of impure skins. For most people, this is just a phase mainly during adolescence. For some skin imbalance recurs at particular times of hormone change or during high levels of stress. This problematic skin condition develops because pores on the surface of the skin have become clogged, allowing sebum to build up in the sebaceous glands, along with impurities and dead skin cells.

Genetic predisposition: it is often a hereditary problem that is common amongst the same family members.
Hormonal Changes: it is male, androgenic hormones that are mostly involved in the development of seborrhea and acne. These increase especially during adolescence.
Cosmetics: the use of aggressive or, on the contrary, too rich products for one’s skin type can alter skin balance, causing sebum hyperproduction.
Bad eating habits: an unbalanced diet and «junk food» may contribute to the development of blemishes and acne.

ACTIVE PURENESS proposes an integrated approach which combines the use of home
care products and professional cosmetic treatments, with nutritional and lifestyle advice to significantly
improve the appearance of oily skin and prevent the formation of blemishes.